Comments for A Jack of All Marketing http://jackofallmarketing.wordpress.com A Paradise for Modern Marketer Fri, 30 May 2008 17:24:24 +0000 http://wordpress.com/ hourly 1 Comment on Case Study on Mosquito Repellant Industry by Manish K Gupta http://jackofallmarketing.wordpress.com/2008/05/11/case-study-on-mosquito-repellant-industry/#comment-34 Manish K Gupta Fri, 30 May 2008 17:24:24 +0000 http://jackofallmarketing.wordpress.com/?p=27#comment-34 Thanks Ashutosh for commenting. I appriciate that. This comment was due for a long time now. It shows the interest of the people in case studies. I will try with some more interesting case studies. If they dont wk then i will drop the idea . what do you say?? Thanks Ashutosh for commenting. I appriciate that. This comment was due for a long time now. It shows the interest of the people in case studies. I will try with some more interesting case studies. If they dont wk then i will drop the idea . what do you say??

]]> Comment on Case Study on Mosquito Repellant Industry by Ashutosh http://jackofallmarketing.wordpress.com/2008/05/11/case-study-on-mosquito-repellant-industry/#comment-26 Ashutosh Thu, 29 May 2008 10:58:59 +0000 http://jackofallmarketing.wordpress.com/?p=27#comment-26 The latest mosquito repellent is ' Icon 10WP-Wall spray '. This is a chemical which is mixed with water in a particular ratio and gently sprayed on the walls and furnitures of the house. The chemicals will be minutely applied with out any mark. These minute paricles of chemicals could be retained for at least 4 months of time period. The great advantage of this innovative method is that there is no smell and would be never toxic to human beings. Whenever the mosquitoes are invading your house they will die at once coming in contact with that chemical. Some companies are making the service of spraying those chemicals and charging in square foot basis. In near future this way of mosquito repellence may become popular. http://hubpages.com/hub/WHICH-ONE-IS-THE-BEST-FORM-OF-MOSQUITO-REPELLENT pl. note the authenticity of the web page is not verified The latest mosquito repellent is ‘ Icon 10WP-Wall spray ‘. This is a chemical which is mixed with water in a particular ratio and gently sprayed on the walls and furnitures of the house. The chemicals will be minutely applied with out any mark. These minute paricles of chemicals could be retained for at least 4 months of time period. The great advantage of this innovative method is that there is no smell and would be never toxic to human beings. Whenever the mosquitoes are invading your house they will die at once coming in contact with that chemical. Some companies are making the service of spraying those chemicals and charging in square foot basis. In near future this way of mosquito repellence may become popular.

http://hubpages.com/hub/WHICH-ONE-IS-THE-BEST-FORM-OF-MOSQUITO-REPELLENT

pl. note the authenticity of the web page is not verified

]]> Comment on Case Study on Mosquito Repellant Industry by Ashutosh http://jackofallmarketing.wordpress.com/2008/05/11/case-study-on-mosquito-repellant-industry/#comment-25 Ashutosh Thu, 29 May 2008 06:54:32 +0000 http://jackofallmarketing.wordpress.com/?p=27#comment-25 Kapl rightly identified a new segment : vaporizers The problem with other forms of mosquito repellants are listed below: Creams: these are application based and have to be applied on the body and Indians normally averse to suck creams and lotions (“unless it is a beauty product) its odour is also not that good. Coils: this was a modification to the Burning of incense sticks, fumigation using Neem leaves; it roduces lot of smoke and people have suffocation sensations; burning eyes. Mats: these were a big hit but; as a new segment of vaporizer was created which is much superior & is more effective; the mats lost the share. The main penetrating effect was created by the word “ ALL OUT” which created a sense of mosquito free world (“ try relating it to cricket all out”). Also whenever a new niche segment is created until proved to be good existing players are risk averse and hence enter late. Kapl also got the first mover advantage. As we know “every thing that has a beginning has an end” (product life cycle) so kapl needs to innovate ito newer versions now like bringing in new variants or new products that are odour less etc. more on this next time .... till then cheers keep posting A.D. Kapl rightly identified a new segment : vaporizers

The problem with other forms of mosquito repellants are listed below:

Creams: these are application based and have to be applied on the body and Indians normally averse to suck creams and lotions (“unless it is a beauty product) its odour is also not that good.

Coils: this was a modification to the Burning of incense sticks, fumigation using Neem leaves; it roduces lot of smoke and people have suffocation sensations; burning eyes.

Mats: these were a big hit but; as a new segment of vaporizer was created which is much superior & is more effective; the mats lost the share.

The main penetrating effect was created by the word “ ALL OUT” which created a sense of mosquito free world (“ try relating it to cricket all out”).

Also whenever a new niche segment is created until proved to be good existing players are risk averse and hence enter late. Kapl also got the first mover advantage.

As we know “every thing that has a beginning has an end” (product life cycle) so kapl needs to innovate ito newer versions now like bringing in new variants or new products that are odour less etc.

more on this next time ….
till then cheers keep posting
A.D.

]]> Comment on Welcome by Ashutosh http://jackofallmarketing.wordpress.com/welcome/#comment-21 Ashutosh Fri, 23 May 2008 11:22:38 +0000 http://jackofallmarketing.wordpress.com/?page_id=15#comment-21 what is captive marketing? what does future hold for it? what is captive marketing?
what does future hold for it?

]]> Comment on Case Study on Mosquito Repellant Industry by Manish K Gupta http://jackofallmarketing.wordpress.com/2008/05/11/case-study-on-mosquito-repellant-industry/#comment-13 Manish K Gupta Tue, 13 May 2008 17:39:27 +0000 http://jackofallmarketing.wordpress.com/?p=27#comment-13 It's Tuesday guys, No discussions on this yet. Don't you like the concept of case studies or the case study is not upto the mark. Please give me feedback incase you feel something is wrong. After all it is our blog........and not somebody else's whom you have not even met... Am waiting.... It’s Tuesday guys, No discussions on this yet. Don’t you like the concept of case studies or the case study is not upto the mark. Please give me feedback incase you feel something is wrong.

After all it is our blog……..and not somebody else’s whom you have not even met…

Am waiting….

]]> Comment on Behavioural Targeting by Ashutosh http://jackofallmarketing.wordpress.com/2008/05/05/behavioural-targeting/#comment-9 Ashutosh Sat, 10 May 2008 12:39:39 +0000 http://jackofallmarketing.wordpress.com/2008/05/05/behavioural-targeting/#comment-9 Great article any books on this topic i found it interesting!!! cheers A.d Great article any books on this topic
i found it interesting!!!
cheers
A.d

]]> Comment on Welcome by Manish K Gupta http://jackofallmarketing.wordpress.com/welcome/#comment-8 Manish K Gupta Wed, 07 May 2008 17:00:39 +0000 http://jackofallmarketing.wordpress.com/?page_id=15#comment-8 Guys Try out the new shout box… You can use it in a variety of ways. You can leave messages for one another.. Give me feedback and suggestions and use it the way you like Just give it a try…. Manish K Gupta Guys Try out the new shout box…

You can use it in a variety of ways. You can leave messages for one another.. Give me feedback and suggestions and use it the way you like

Just give it a try….

Manish K Gupta

]]> Comment on Welcome by Manish K Gupta http://jackofallmarketing.wordpress.com/welcome/#comment-6 Manish K Gupta Wed, 07 May 2008 16:34:57 +0000 http://jackofallmarketing.wordpress.com/?page_id=15#comment-6 Announcement Guys, Shortly I will be launching case studies on different aspects of Marketing. These will be launched every Monday and can be seen in the Recent Posts section of the blog (in the left side panel). You can participate in the case study be just leaving the solution to the case studies in the comments. We have a great learning opportunity, if all of us participate in this. We can get a number of different ideas if you all share your individual views. It sounds so exiting even now.... Hope you make it exiting. Manish K Gupta Announcement Guys,

Shortly I will be launching case studies on different aspects of Marketing. These will be launched every Monday and can be seen in the Recent Posts section of the blog (in the left side panel).

You can participate in the case study be just leaving the solution to the case studies in the comments.

We have a great learning opportunity, if all of us participate in this. We can get a number of different ideas if you all share your individual views.

It sounds so exiting even now….

Hope you make it exiting.

Manish K Gupta

]]> Comment on Which college to opt ?? A critical decision for a B School aspirant… by Manish K Gupta http://jackofallmarketing.wordpress.com/2008/04/03/which-college-to-opt-a-critical-decision-for-a-b-school-aspirant/#comment-5 Manish K Gupta Sat, 03 May 2008 11:46:53 +0000 http://jackofallmarketing.wordpress.com/2008/04/03/which-college-to-opt-a-critical-decision-for-a-b-school-aspirant/#comment-5 By the way does anybody know what is meant by "Competitive Intelligence" By the way does anybody know what is meant by “Competitive Intelligence”

]]> Comment on Top 10 Changes in my Business Thinking by Shikha http://jackofallmarketing.wordpress.com/2008/03/27/top-10-changes-in-my-business-thinking/#comment-3 Shikha Fri, 28 Mar 2008 07:10:00 +0000 http://jackofallmarketing.wordpress.com/2008/03/27/top-10-changes-in-my-business-thinking/#comment-3 Congrats<br/>I should really appreciate ur step towards success awareness. i agree that all these steps are necessary for changing the business thinking and also for getting success. As as professinal i can say that Business Relationship (Network) matters a lot. For getting success, one should have a strong network and also good luck.second think in which i believe is, Failure doesnt matter. one has to cross failure and criticism on the path of success.<br/>Even The word impossible says I M POSSIBLE.<br/>I Hope this Blog will get a huge success.<br/>Regards<br/>Shikha Goyal<br/>Equity Advisor<br/>Karvy Congrats
I should really appreciate ur step towards success awareness. i agree that all these steps are necessary for changing the business thinking and also for getting success. As as professinal i can say that Business Relationship (Network) matters a lot. For getting success, one should have a strong network and also good luck.second think in which i believe is, Failure doesnt matter. one has to cross failure and criticism on the path of success.
Even The word impossible says I M POSSIBLE.
I Hope this Blog will get a huge success.
Regards
Shikha Goyal
Equity Advisor
Karvy

]]> Comment on Preapring an Institution for the Future by Manavendra http://jackofallmarketing.wordpress.com/2007/08/23/preapring-an-institution-for-the-future/#comment-2 Manavendra Tue, 25 Mar 2008 10:27:00 +0000 http://jackofallmarketing.wordpress.com/2007/08/23/preapring-an-institution-for-the-future/#comment-2 Hello everybody,<br/>i waited to see some comments . none at all,looks like sleeptime needs to be shattered. pl get into action folks.<br/>manavendra gokhale Hello everybody,
i waited to see some comments . none at all,looks like sleeptime needs to be shattered. pl get into action folks.
manavendra gokhale

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