Howdy Guys,
Finally I have been able to create a new site for the blogs, Henceforth all the posts will be made there instead of here. Hence please note down the new blog address. Its www.brittlenuts.co.cc
Finally I can give you much more flexibility than before. Thanks and take care
Enjoy Guys
World is moving out of Brand Ambassadors?? What is your say…
Today the number of companies, yes I refer to MNC’s, endorsed by BIG BUDGET Brand Ambassadors are going all time low. Atleast that is what i have learned during my short time at LG Electronics.
The possible reason for this could be, people relate more to the endorsee than the endorsed product. Where on one side this can be a potential danger for the company hiring the endorsee. It can be that extra mile for the next company which hires it.
Let’s discuss this in detail -
Suppose LG hires Mr. Branson for endorsing it’s products. Yes, Mr. Richard Branson. and the sales graph starts the takes off. Now when contract ends Mr. Branson thinks it to be a good investment in electronics firms and thus is born Virgin Electronics… SO What!!
The contract is over and Mr. Branson can do what ever he likes but …. Research indicates that with the endorser the customer base or the target Market also shifts it’s paradigm and creates a potential threat to the earlier company.
This is also true when the endorsee instead of starting a new enterprise, joins a competitor of the earlier firm
So is it worth spending millions on something that can be a potential threat in the future
What is your say ??
I would like to have a feed back ….
One of our readers Amit has requested information about my college and feels some confusion regading his sisters admission to an MBA College. So Amit …. here we go,
ALkesh Dinesh Mody Institute for Financial and Management Studies, the formal and legal information regarding this can be obtained from www.mu.ac.in/alkesh
Why should you opt this college in the first place
- The college is situated in the heart of the city, Kalina University campus, and still is far from it , in the sense that the campus is a cool place to chill and relax your body and mind. Far away from the squels and honking of the traffic, plush campus with greenery all around.
- The college is a part of Mumbai University, Administered and maintained by the University Department – hence the tag line – A Department of Mumbai University
-The Infrastructure is really good – It can be seen from the fact that although its a university department it has full fledged computer lab accessible 12 hours a day to students, a library with more than 6 thousand books on management alone, good toilets and a gymnasium where in you can relax playing TT or chase the queen in Carrom
Apart from all this it has a really good collection of visiting faculty to teach the MMS students – Most of them being the directors and CEO’s somewhere or the other
To soothen the mood, beside the college, is the university pond, where you have to show ID Card after 12:00 AM to 6 AM otherwise 
you know it. For the rest of the time you can chill out with your girlfriend there.
The college boasts to be competely wi-fi enabled which works most of the time (The only time its down is when its most needed) and the internet connection (apart from browsing orkut in the lab or downloading movies there) is available with a download speed of 100 KB/S which is going to be increased further this month.
The students, since they dont come from the Management quota, are really brilliant and have enormous potential, most of them have past industry experience.
Boys and girls hostle is available but with limited seats (10 to 15 seats for boys and 1 seat for girl) though it will be increased this year (hopefully)
The crowd (you know what it means – right!!) is really good around the campus if you get time to look at it
24 hour Reading room near the college
Now the flip side
No canteen in the college (Not even a tea or a coffee vending machine) even though the students stay in the college for more than 12 hours
No other basic amenities inside the campus like Photo copying, Printing or such other essential things – You need to walk a lot buddy
Bi-Polar environment in the college
The processess the not completely systematic – the college is still evolving
The Mobile Network is very weak in the college – Although the management is not really reaponsible for it but a new comer should know about it- after all you need to talk to your girlfriend during breaks !!
The college is not still well known and the placements are decent with an average of 4 pa
Thats it ….
If you belong to a different college and want to share something about it – Good or Bad no matter or want to clear confusions in this admission season feel free to post comments in the bottom of the page …. People will definitely respond to you.
Manish…
Today my colleague Jigar gave me a few tips of how to please women and of course girls in any organization as well as personal life. I am sharing it with you all. Please give your feed back and share your experiences related to this kind of thing.
Give them choices Giving choice to a girl means giving them the authority and the power to take decision. This is a psychological factor which plays a great role in making them more productive and efficient
Notice how you interact. When you’re in a small group,
do you tend to exchange more eye contact with the men in it? Do you
speak more often to men than to women? If you do notice a bias toward
men, try shifting your attention slightly. Shake the woman’s hand, and
exchange eye contact with her even if she’s not talking. If she’s being
quiet, ask for her thoughts. (Don’t overdo all this, though, as you
could raise the discomfort level.)
Actively listen. It’s easy to “hear past” someone who
is talking. (Our minds work about five times the speed of our mouths.
In our rush to finish the speaker’s thought and put our own two cents
in, we shut the other person down.) If you have a bias, it’s even
easier to want to interrupt. Slow down and listen.
If your response demonstrates that you’ve heard what she’s said, she’ll
feel more enabled to contribute more fully to your organization.
Some of the content was lifted as it is from – HBR Editor’s Blog with the Title “Is Gender Bias Undermining your company”
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